Project Brief

To create a logo unit that will:
be in sync with the brand’s values
Communicate the brand’s values to the target audience
build on the existing design so that there is brand connect


The inspiration behind the logo is Artrex’s motto ‘Crafting your thoughts’. The tree represents growth and the swirl represents art loosely translating to ‘growth of art’. The colour green symbolizes freshness, growth and newness. The colour brown is a serious, down-to-earth color signifying stability, structure and support.

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