Project Brief

To create a powerful logo unit that will:
be in sync with the new focus of the group in terms of direction
use the inputs from the workshop/directions provided
build on the existing design so that there is brand connect
connect the various schools as a mnemonic for an umbrella brand


The Sun where we draw inspiration = School community with a National Symbol = children symbolic in leading lives & inspiring others. The blue green design here represents the Earth that is dynamic & needs our care. The leaf shaped design elements stand for various Chettinad Schools, Children & teachers symbolising an eco-system where everyone is an equal ambassador.

Chettinad Schools are today an Iconic Brand built in a very short time with a strong reputation for blending education and culture. They are a part of the Chettinad Group and one of the most coveted schools in the city.